The Palliser Economic Partnership (PEP) is an alliance of the 21 communities in southeastern Alberta. One of PEP's goals is to raise the profile of the area as a cohesive economic region. To help achieve this, PEP is leading a major place branding initiative. We've been supporting PEP on this for over a year now. We began the process with a thorough tour and a very lively brand input workshop. We have since completed a brand and marketing strategy, a new brand plus extensive toolkit and most recently — a full scale regional brand launch. PEP has a long road ahead but we are proud of what we are helping them achieve.
