Steel Pacific Recycling recognized that their new status as the Island’s largest metal recycler opened up significant new opportunities, but the casual, low profile they had cultivated over the years had now become a limiting factor. We helped them develop a powerful brand that has positioned them as the new face of the recycling industry. “Keep it in play”, their promise to keep materials out of the waste stream, has become the cornerstone of a comprehensive brand strategy including advertising and promotion, and employee, government and community relations programs. In a very short period, Steel Pacific has raised the profile of its brand significantly, both inside and outside the company.
