Taiji’s strength lies in our ability to bring strategic depth, clarity and focus to any organization or project. Our aim is quite simple: to encourage people to understand your brand as well as you do and feel meaningfully engaged with what you have to offer. All of the strong, authentic brands do this. To use an analogy, it’s like creating the perfect spokesperson, tailoring a suit for her or him and then penning consistently intelligent and artfully crafted messages. If you have a vision of what you’d like to achieve, we can develop the image and the voice for you.
What we stand for
We help clients aim higher and maximize impact.
Taiji team members are:
Driven to push past ordinary to outstanding
Passionate about doing great work
Committed to smart, sustainable solutions
Attentive to time and resources
Fueled by humour, good food and coffee
Who we work with
We work with people who value great work and prefer to collaborate.
Our clients come in all shapes and sizes:
Expanding companies requiring brand integration after a merger or acquisition
Evolving and expanding organizations that need to ensure their brand keeps pace with growth
Industry associations under pressure to build visibility and expand social license in their operating communities
Causes and people who aspire to make a positive difference in the world but need to compete with much larger, well-funded entities
Anyone wishing to enhance web visibility and make a strong connection to their audiences online
How we work with you
Our collaborative process builds strong brands from the inside out.
The Taiji way:
We start at the cellular level — exploring the processes, systems and people that make your brand tick
We then assemble a robust understanding of your stakeholders and competitors
We use this information to draw out your organization’s distinctive purpose and priorities
We align these unique components into smart, effective branding, communications and engagement strategies
We develop innovative, yet practical creative and applications for print and web — and, anything that needs branding
We give you user-friendly tools that enable you to confidently and effectively apply your brand and messaging
We provide ongoing support to nurture your brand, online presence and community engagement
Where we give back
We support the work of many community and global causes.
Sport for social impact: Coaches Across Continents
Sport as the heart of a healthy community: Cowichan Sportsplex
Sustainable communities and food security: Cowichan Green Communities
Strong, resilient regional futures: West Cork
Vibrant neighbourhoods and cities: North Park Village Branding