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Branding for a thriving culture

Helping people see their future in greater focus.

Standing out in the overcrowded IT services market space is almost as challenging as getting your mom to understand what you do.
Standing out in the over­crowded IT services market space is a challenge, to say the least. IT company Habanero Consulting Group is Canada’s premier provider of employee, customer and member portals. And, for the past several years, they have been named as one of Canada’s top employers. Taiji helped Habanero achieve brand clarity and a very distinctive position in the marketplace that was not based on products, services or technology, but rather, an infectious and completely energized culture. In addition to brand strategy, we developed a new visual identity and extensive brand toolkit.
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