Unifying a regional brand

Coordinating communications to break down silos.

The Cowichan Valley Regional District is engaged in a wide variety of initiatives. Taiji has harmonized its program and department brands to create a more cohesive image.
For close to 20 years, Taiji has been providing the Cowichan Valley Regional District and its member communities with strategic branding and public education support. Highlights include achieving substantial public buy-in for its first-ever Regional Environment Strategy and its new Curbside Collection program, as well as for the highly engaging Zero Waste Challenge campaign. We’ve developed unique brands for the CVRD Environment, Agriculture and Economic Development Commissions. Over the years we’ve help the CVRD appear much less complicated and un-collaborative to their constituents by helping them communicate in a way that builds trust and understanding.
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