Can you teach an old dog new tricks? Not really. But you can have old dogs appeal to young ones. Such was the gist of the request from BC Hydro when they tasked us with creating a recruitment video aimed at a younger demographic. Taiji’s videography team travelled around the province attending events and conducting interviews with the “Power Pioneers”. The end result is a genuinely honest recruitment video that beautifully captures the joy, friendship, warmth and enormous sense of fun that binds this group together. In addition to the video project, we developed a brand strategy, brand usage guide, a marketing toolkit and an easy to use website which contains all of the brand materials we created.