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July 5, 2016

Taiji work graces Times Square in New York City

It’s not every day that a Canadian branding firm’s work is featured in New York, let alone in Times Square. Our Panamanian-based client, Open Blue Cobia, wanted to make a big splash (pun intended) in the US market and, for this, the larger-than-life billboards on the Reuters Building at West 43rd Street and 7th Avenue in Midtown Manhattan fit the bill perfectly. If you can’t make it out from the photo, the billboard promotes a virtual reality (VR) movie filmed by Koncept VR of New York. Taiji was responsible for naming and branding the movie and for a suite of related promotional materials, including the VR viewer, which was designed to look like a package containing a scuba mask.

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