Reflect. Rethink. Reorient.

Reflect. Rethink. Reorient.

Because There is No Normal to Return To The dramatic disruption caused by COVID-19 calls for an equally dramatic rethink. Guaranteed, the stacks of research that will follow this global event won’t be kind to the leaders who did nothing. Leaders must act. And that...
Keeping Your Brand Healthy

Keeping Your Brand Healthy

How to navigate brand decisions during Covid-19 The ongoing COVID-19 pandemic is shaking the foundations of the global economy and causing nearly everyone—owners, managers, staff, and customers—to reassess how business is done. In just a few weeks we’ve seen some...
Selling the Brand Inside

Selling the Brand Inside

Why branding is a two-way street When leaders focus branding efforts on external customers and ignore their employees, they risk creating a brand that says one thing and behaves like another. The first people who should understand and believe in the brand are your own...
Representation Matters

Representation Matters

Reflecting reality in stock imagery The images that surround us in popular media shape our identity and inform our potential. But what happens when these images are limited or stereotypical? Or worse, what if whole groups of people simply don’t show up? So much...
Social Media for Business

Social Media for Business

Capacity is king There are plenty of factors that need to be accounted for before spooling up a social media program: number of platforms, target audiences, engagement stats, etc. But no question is more important than What do you have the capacity to do? Because with...