How can great design increase readership of your Annual Report? When you hear the term ‘Annual Report,’ what do you picture? Pages of financials and long paragraphs? Are you falling asleep just thinking about it? While it’s a common legal requirement to publish an...
Lean on your ‘Why’ in times of crisis Something as significant as a global pandemic calls everything into question. Why does the work we do matter? How are we contributing to a better world? Does my role make a difference? It can be overwhelming. In order to persevere...
Because There is No Normal to Return To The dramatic disruption caused by COVID-19 calls for an equally dramatic rethink. Guaranteed, the stacks of research that will follow this global event won’t be kind to the leaders who did nothing. Leaders must act. And that...
How to navigate brand decisions during Covid-19 The ongoing COVID-19 pandemic is shaking the foundations of the global economy and causing nearly everyone—owners, managers, staff, and customers—to reassess how business is done. In just a few weeks we’ve seen some...
Why branding is a two-way street When leaders focus branding efforts on external customers and ignore their employees, they risk creating a brand that says one thing and behaves like another. The first people who should understand and believe in the brand are your own...
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