Interfor

Building a global brand

With operations across North America and customers around the globe, Interfor has quickly grown to become the world’s fourth largest lumber company. Emerging from an era of extreme economic challenges less than a decade ago, Interfor took an ambitious approach to re-energizing the company. Over the years, it has grown through strategic acquisitions, investments in operational infrastructure and an industry-leading employment brand.

Taiji has been pleased to provide branding and communications support since 2013. We started with helping them retool their brand story to better reflect the global player they had become. We spent a great deal of time obtaining perspectives from Interfor employees and customers on what made the brand unique. This included touring every Interfor location, interviewing, filming and photographing people, projects and operations.

We continue to work with their in-house marketing and communications team on a wide array of projects ranging from corporate website, SharePoint design and sustainability landing page to sales and marketing toolkit, community relations support, employee value branding, annual reports, company newsletter.

Website

In 2013, Taiji worked with Interfor Communications to engage the entire organization in a full-scale overhaul of the corporate website, balancing the focus on their range of products and their unique culture.