Building a global brand
Taiji has been pleased to provide branding and communications support since 2013. We started with helping them retool their brand story to better reflect the global player they had become. We spent a great deal of time obtaining perspectives from Interfor employees and customers on what made the brand unique. This included touring every Interfor location, interviewing, filming and photographing people, projects and operations.
We continue to work with their in-house marketing and communications team on a wide array of projects ranging from corporate website, SharePoint design and sustainability landing page to sales and marketing toolkit, community relations support, employee value branding, annual reports, company newsletter.
In 2013, Taiji worked with Interfor Communications to engage the entire organization in a full-scale overhaul of the corporate website, balancing the focus on their range of products and their unique culture.